• Developed and implemented expansion playbook against President and Chief Marketing Officer’s directives and corporate revenue goals, ultimately executing 6 new market expansions in the UK, Ireland, Sweden, Denmark, France, and Canada
• Supervised local community engagement strategies, event programming and production, as well as strategic corporate partnerships to grow customer base, scale global engagement, and increase global business revenue
• Obtained, analyzed, and presented consumer and market data to provide basis for informed business decisions and strategic planning using a combination of qualitative surveys and quantitative interpretation tools like Google Analytics and Looker
• Strategized business cases for new market entry and achieved localized brand positioning per market through extensive consumer and market research
• Led marketing strategy across Europe, from ideation through to execution of product launches and brand campaigns, to build awareness among target customer base, industry, and media; develop scalable marketing strategies; and enable maximum growth in new international markets